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Swedish brand TAO&friends' aim is to introduce a new brand to the fun world of children's wear; by offering great quality, organic cotton clothing which is cool, comfy, amusing and entertaining for the kids all at the same time. Their core value is not only to dress the children in their surrounding, but also to help children in need. This is why they have decided to give, a fixed amount of 1€ for each item of clothing sold to a charity that is precious to them. Their aim and hope is that by growing the brand they will be expanding their charity contributions.