Since William Wilson wheeled out the first coach-built model from his Yorkshire workshop at Silver Cross Street, Leeds in 1877, generations have given their children a daily look at the world from prams and pushchairs bearing their logo. Today, the name still stands for all those principles that William would have held dear. Uncompromising quality. Painstaking craftmanship. Practical design. They have a saying at Silver Cross stating: "There is no secret to making the world's finest prams - Just take 130 years of experience and add the finest materials; the rest is easy."