At Gray Label, children are the central to everything. The brand believes that children have a primary right to be regarded and respected as the person they are. Children’s apparel shouldn’t define a child’s identity, but leave room for who he or she really is.
Their minimalistic and easy-to-wear apparel is tailored to fit children’s needs. They use soft-tone colours and only the best available, 100% organic cotton. Their efforts are focused on making print-free, unisex and easy-to-wear children’s essentials available to as many children around the world as possible. They work hard to integrate sustainable and responsible practices in everything they do. Their label is proud to be 100% organic and GOTS certified.